Kimberly-Clark’s GoodNites TRU-FIT underwear was awarded the 2015 Product of the Year winner in the Children’s Products category by Product of the Year USA, an award celebrating innovation and consumer confidence.
 
GoodNites TRU-FIT is real, cotton-blend underwear with disposable, absorbent inserts that washes and feels like regular underwear to provide outstanding nighttime protection for children who suffer from enuresis, more commonly known as bedwetting. According to the company, the product was well-received by parents during the Product of the Year voting process; 87% of survey respondents noted that they would “talk about GoodNites TRU-FIT underwear and recommend others buy it.”
 
“Nearly one-in-six children ages 4-12 in the U.S. wet their beds. The emotional toll on families can be frustrating, so we created GoodNites TRU-FIT as a discreet and reliable bedwetting solution that can also boost their child’s confidence and self-esteem,” says Kimberly-Clark Brand Director of Childcare, Melanie Huet. “Our goal as a brand is to educate and give families the support they need to understand that they are not alone. We’ve heard such great feedback about kids who are already using TRU-FIT* underwear, and we’re extremely honored to receive this prestigious award from Product of the Year USA.”